About In The Mix (from their web site): in the Mix is a national publication focusing on the on-premise national account segment of the market. itM is sent directly to the key decision makers to get the most out of (subscribers’) advertising dollars. Our distribution is over 10,000, including; Corporate Buyers, Hotel GM’s, Restaurant Managers, Executive Chefs, Food and Beverage Managers, Catering Managers and more. Our clients include major restaurant and hotel chains, sporting venues, convention centers, concession companies, management companies and independents throughout the United States.
Our mission at in the Mix is to provide editorial content on the alcoholic beverage business, including beer, wine and spirits. We endeavor to do this through commentary by expert columnists, feature focus articles, product information and tastings, new product introduction, and by covering topics such as mixology, training and education, and food and beverage pairings.